My Defintion of What Mass Communication and Mass Media Really Means

Mass communication affects everyone in many different ways. For some it rules their lives and for others it gives them new ideas of things they might want to try. The Real World is a perfect example of this. In almost every episode you can see them going to Subway or drinking a Sun Drop. Some people will only buy certain brands because their favorite celebrity endorses it. This is how the media controls us in everything we eat, wear, drink, and even the places we might travel to.  Mass communication is everywhere. It is in the movies and shows we watch, the music we listen to, and on the billboards we drive past every day. Mass communication is how the media connects with the public.

                No matter where you are or what you are doing you are being affected by some kind of mass communication. Advertising, movies, television, and the radio are all forms of mass media. Mass communication is the way these forms of media affect us every day. In one of the latest episodes of Hawaii 5-O they have a commercial inside of the episode for Subway and had an entire scene about the fast food restaurant. The reason for these new commercials that take place during your favorite show is the rising number of people that have DVR’s. People are able to fast forward through commercials and this way we are still subjected to advertisements. Seeing your favorite celebrity trying a new shampoo, make up, food, or trying out the newest fashion makes us want to be more like them. If the Kardashian’s use a certain brand then if we use the same brand as them then maybe we will become more like them.

The media gets into our minds and controls us even if we do not realize it. This is my opinion of what mass media and mass communication really means.

These are a few ads and examples of some of our favorite celbrties endorsing different products that we use every day.